Pinterest for food bloggers part #1: A brief introduction
Pinterest foor food bloggers is (will be) a series of posts about how to use Pinterest if you are a food blogger. Pinterest is a very powerful medium that shouldn’t be ignored by you as food blogger! Every week we’ll dive a little more deeper in the world of Pinterest and we’ll discuss how Pinterest can help you make your food blog more successful. This week is the first part of this series. This first part is a brief introduction to Pinterest and will help you understand the power of Pinterest.
Most probably you have heard about Pinterest already. Maybe you are thinking to start with Pinterest or maybe you are already using Pinterest for a little while? How is it turning out for you? Having troubles or is Pinterest already turning out succesful for you? Let’s get started with this brief introduction to help you understand Pinterest a little better.
Pinterest has been around since 2010, nearly 5 years already! In those five years Pinterest has grown to a mature and massive social platform that must not be ignored by food bloggers!
Here’s a few quick facts about Pinterest for food bloggers to show you why;
- Pinterest has over 70 million users
- “Food & Drink” is the most popular category browsed by people
- About 80% is Female and 20% is Male, although the scale is slowly sliding towards more men being involved on Pinterest.
What is Pinterest actually?
I’ll explain it to you step-by-step. Pinterest is just like an old-school pinboard, but then digital. You can pin any image you find on the world wide web to your very own pinboard. Pinterest lets you make different pinboards so that you can order your pinned images in a logical way.
Okay, so far Pinterest sounds like a place where I can save images that I collect on the internet, but what makes it so booming then?
Let me explain, Every image you pin is a link to the website / page you pinned the image from. This way you can pin an image from an online article you find interesting, and you can always go back to that article through Pinterest (as long as that page exists and the url has not changed).
Alright that’s handy, so I can save all sorts of interesting pages there? But why would I want that if I run my own food blog where I already share articles I write?
Well, as I already mentioned Pinterest is a social medium and a very visual oriented one! As a food blogger a large part of your posts consists of those mouthwatering photos of food you’ve been putting so much effort, love and fun into. So why not share those great pics! Also, you can save interesting articles just for yourself and order them onto different pinboards. But what makes Pinterest so powerful are its sharing functions. You can choose your pinboards to be shared boards. Anyone who follows you on Pinterest sees what you pin on your boards that are not set to private. So you’re not pinning interesting stuff only for yourself. You are able to curate interesting stuff and share it with your followers. If you ‘Pin’ interesting stuff, you will gain a following on Pinterest. This following might exist of people that have never even heard of your blog, but here’s the trick.
You are not only pinning interesting stuff you find on other websites, you’ll also pin your very own blog posts from your food blog to pinterest. Now you’ll start to see traffic from Pinterest coming to your blog.
Wow that sounds like a great way to gain extra traffic, but is it worth the time?
I think it definitely is, otherwise I wouldn’t be writing this post ;). Pinterest works in 3 ways:
- You pin content from the internet and from your own blog, and start to gain traffic from your own followers on Pinterest
- Your followers will repin your recipe pins they like, now even their followers might start to visit your blog and/or repin your recipe.
- Visitors on your blog can also Pin images from your blog to their Pinboard on Pinterest and share your posts with their followers.
The more often a pin gets repinned and repinned the more chance you have to gain more traffic to your blog. This means that it might happen when you pin one of your recipes only once, it gets repinned by one of your followers, next day one of her followers with a very large following repins it again and so on. It’s like a snowball effect that can happen and might get you loads of new traffic. Before you get your hopes up, most of the times that will not be happening. But as long as you have interesting content, with stunning images it might just be the case you’ll see your traffic rise like crazy. Who knows?
Should I sign up for a Personal or Business Pinterest account?
This is something you’d have to choose wisely. If you’re a food blogger just for fun it would not matter greatly, but if you are a food blogger with aspirations on growing your food blog, monetizing your food blog and working hard to make it incredible, I recommend a Business account for sure! But don’t worry if you just started out with a personal account, you can always upgrade it to a business account.
A Pinterest Business account gives you insight into your Pinterest analytics, lets you place ‘rich recipe pins’ and in the near future allows you to place promoted pins!
Pinterest Analytics can help you greatly to find out which kind of pins, pin colors, images are working well and which ones aren’t. In future posts in this Pinterest series I’ll go more deeply into using Pinterest Analytics to learn from your audience!
Rich Pins (for recipes) are pins that show the preparation time and ingredients of your recipe to your audience. This is great, because your audience can already see if they’re interested to make your recipe and then decide to click through to your website. It basically shows all necessary information except the step-by-step guide on how to make your recipe, so when they’re interested they will click. These visitors have more interest in the recipe and will have a higher chance to actually cook your recipe and stay on your food blog longer.
Promoted Pins are not here yet, but will be soon. So more on that later!
Am I ready to get started with Pinterest?
Yes you are! You’ve read this brief introduction to Pinterest and you’re always welcome to ask me any question about Pinterest or Blogging!
Is that all there is to know?
Nope, there’s much more to learn. This brief introduction to Pinterest for food bloggers should however give you a little more insight in what Pinterest is and (hopefully) will be enough to get you started with Pinterest. Experiment, watch others on Pinterest and learn the ins and outs of this powerful medium and check back here regularly to read the next parts of this introduction to Pinterest. Now get started with becoming successful on Pinterest! Make sure to come back next week to check part #2 of Pinterest for Food bloggers!
[custom_button style=”btn_small btn_type11″ icon=”icon-pinterest” target=”_blank” href=”http://www.pinterest.com”]Sign up for a personal account here[/custom_button] [custom_button style=”btn_small btn_type11″ icon=”icon-pinterest” target=”_blank” href=”https://business.pinterest.com/en”]Sign up for a business account here[/custom_button]
Are you just starting out with Pinterest or are you trying it out now you’ve read this brief introduction? Let me know how it’s working out for you in the comments below!
Next week I’ll be posting part 2 on how to use Pinterest for food bloggers!
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Meanwhile check these links below! Some are my sources for this Introduction to Pinterest for food bloggers and some are stuffed with helpful insights as well!
A large 2014 study on Pinterest by Ahalogy.com
The official Pinterest blog
3 ways to use Pinterest for Marketing Research
5 Secrets for Pinterest success in 2015
9 Ways to amp up your Pinterest using SEO
P.S. I’ll give you a little extra tip. There are tools available that let you schedule your pins in advance. It will save you a lot of time and you’ll get more analytics from your pins. I have been using Tailwind App for 3 weeks now and I saw a rise in my food blog’s total visits of 15% coming from Pinterest.